How might we make activities for children more visible and accessible so that parents can easily find and choose activities that best meet their needs and requirements?

• Drafted user flows
• Conducted a card sorting exercise to understand how users categorise children's activities
• Designed and iterated on wireframes
• Prepared final information architecture
• Developed a visual language and design system
• Built a high-fidelity prototype in Figma
• Conducted usability testing with 5 users

Udaan is a digital platform connecting parents with children's extracurricular activities. It allows parents to easily search, compare, and book services like tuition or karate. Service providers can also use Udaan to showcase their offerings and reach a wider audience.